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Learn how to create Salesforce Leads from form submissions on your website via Segment

A dive into how opportunities are attributed to Salesforce campaigns using only default functionality.

Build a Salesforce campaign data model that supports pipeline reporting

Define a Salesforce Campaign hierarchy for enterprise marketing initiatives

Build product requirements for Salesforce Campaign Architecture Implementation

Sync your Pardot leads to Salesforce by creating a round robin lead assignment automation.

For long-time and new Pardot users - we've created a checklist of essential setup steps and features that you should take advantage of to maximize your investment.

Lead Qualification is a core part of any B2B marketing strategy. Get started on your lead scoring model with our template.

Check out 6 examples of high-intent and low-intent lead generation forms.

Lead qualification is a core process in any B2B organization. Learn how to create your lead qualification model.

Define marketing lifecycle stages to improve campaign operations, messaging and analytics.

Focus on the right customers and improve your metrics by keeping your database clean.