Revenue Ops

A dive into how opportunities are attributed to Salesforce campaigns using only default functionality.

Build a Salesforce campaign data model that supports pipeline reporting

Define a Salesforce Campaign hierarchy for enterprise marketing initiatives

Lead Qualification is a core part of any B2B marketing strategy. Get started on your lead scoring model with our template.

Lead qualification is a core process in any B2B organization. Learn how to create your lead qualification model.

Define marketing lifecycle stages to improve campaign operations, messaging and analytics.